The Design Museum is known internationally as a champion for architectural, fashion, graphic, industrial and product design. Founded in 1989 as a charity and based on the banks of the river Thames in London, it exists to help everyone understand the value of design. Since its opening, it has seen close to 5 million visitors experience its wide range of exhibitions, collections and events. Due to this success, it has outgrown its original home and will relocate to the former Commonwealth Institute building in Kensington, London in 2016.
I was asked to propose a new typo / graphic identity for the museum that includes print, screen and environmental applications (inc. logo and signage). together with typographic guidelines that reinforce the value and power of design from the inside out. I was advised to look at the museum in a fresh way – without any historical baggage that may bias more seasoned designers. Doing this project on the HND Interactive Design course meant that I could bring many different ideas to this broad enterprise.